Digital Nomads Are Surging Worldwide: Short- and Mid-Term Rentals Enter a Golden Age!

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Hello, and welcome to Snowball Rentals’ WeChat account, where you can read about recent developments in the US short-term rental market.

As artificial intelligence, or AI, advances rapidly and remote work becomes more widespread, digital nomads are emerging around the world.

A report published in late October this year by Japanese outlet The Mainichi noted that New York real estate technology company Blueground had launched a range of high-end mid- and long-term apartments in Japan to meet demand from digital nomads worldwide.

The company’s Japanese properties are fully equipped, with everything from furniture to high-speed Wi-Fi, and remote workers can complete the rental process entirely online.

Blueground’s short- and mid-term rentals in Japan

Blueground CEO Alex Chatzieleftheriou said demand for these services continues to rise as the number of digital nomads grows rapidly worldwide, with North America seeing 2.3-fold growth between 2019 and 2022.

Blueground CEO Alex Chatzieleftheriou

Digital nomads: Raising expectations in the short-term rental market

The widespread adoption of AI and remote collaboration tools is freeing more people from traditional workplaces, allowing them to move flexibly between countries and cities.

For these new renters, traditional hotels cannot meet the needs of extended stays and flexible work. Short-term rentals with dedicated workspaces, high-speed internet and opportunities to experience local culture have become their first choice.

This trend is transforming short- and mid-term rentals while creating new profit opportunities for owners and investors.

A golden age for short- and mid-term rentals worldwide

Post-pandemic internationalization is creating new sources of growth for the short- and mid-term rental market.

The industry is moving beyond accommodation alone to become a comprehensive platform meeting demand for lived experiences, particularly through high-end properties offering something distinctive.

London Daily News reported in October that the return of international students and arrival of digital nomads this year had sharply increased demand for short-term rentals in major global cities such as London. Properties in prime locations with high-end amenities have been especially sought after.

Behind this trend is not only a desire for comfortable accommodation, but also a change in lifestyles.

Many international renters prefer short- and mid-term properties with private space while hoping to adapt quickly to the local community and culture. Properties with cultural character and adaptability will therefore be key to helping owners capture this opportunity.

Professional management: The key to capturing the opportunity

For homeowners in the United States,

from Florida’s warm beaches to Texas’s broad grasslands and Seattle’s West Coast concentration of technology companies, different regions attract digital nomads from across the country and the world. They choose short- and mid-term places to stay according to the season and their work needs.

So, hosts, how can we welcome this opportunity? Here are a few suggestions. You are also welcome to message us privately to discuss them:

The value of properties in different locations: Owners with homes in multiple regions can attract guests from around the world through short-term rentals and make better use of their properties.

The convenience of management services: Owners can use a professional team or platform, such as Snowball Rentals, ranked TOP.1 in Greater Seattle, for comprehensive property management from bookings to cleaning, without having to do everything themselves.

Expanding the experience economy: Designing properties with cultural character—for example, incorporating local crafts, culture or history—can increase their short-term rental appeal while making owners participants in cultural exchange.

From Tokyo to London and the United States, the rise of digital nomads is quietly reshaping the global rental market.

Short- and mid-term rentals are not only direct beneficiaries of this change, but also an important force enabling this new way of life.

For owners and investors, this brings both challenges and opportunities. By offering high-quality properties that meet guests’ needs and emphasizing local cultural experiences, the short- and mid-term rental industry is entering its golden age.

If you:

Hope to increase rental income through short-term rentals;

Cannot spare a great deal of time to handle the small details;

Occasionally need to use the home yourself, making it unsuitable to empty out the furniture for a long-term rental;

Then:

Snowball Rentals’ management team is your best choice.

From pre-launch vacation-rental styling, big-data analysis and online marketing to tenant screening, dynamic pricing, customer service and sales, cleaning and repairs, Snowball Rentals provides everything as one complete service for your home.

This Week’s Booking Results

Through long-standing relationships with insurers, assignment companies and technology companies, Snowball Rentals rents homes for medium- and long-term durations at short-term rates, then gives owners a rebate of 5% in management fees to maximize their income.

As the weather gets cooler, Seattle’s short-term rental low season is approaching again.

Short-term rentals in peak season and mid-term rentals in low season: this is the new strategy we have repeatedly emphasized and tried this year! Some recent large bookings have been like a ray of sunshine. Homeowners, let us support one another and face the approaching low season with confidence.

The detached Auburn home below can be found on Redfin, where its estimated long-term rent is approximately $3,272 per month.

With the owner’s trust and support, we carefully furnished the home and immediately began operating it as a short-term rental. Fortunately, its good condition and location have brought a steady stream of short- and mid-term bookings.

As shown in the booking screenshot below, a guest recently rented this house through Airbnb from December 1 this year to January 31 next year, a total of 61 nights, at an

average monthly rent of approximately $4,995.

In summary, after Snowball Rentals began operating this property, its monthly rental income increased from $3,272 to $4,995, an increase of nearly 53%.

Securing such a large booking in low season is no easy feat!

As noted above, this 61-night booking runs from December 1 this year to January 31 next year, covering two months of the short-term rental low season, September through March of the following year. We believe it can achieve further success when the peak season arrives.

For homeowners, combining short- and mid-term rentals in this way can earn more in peak season and help them get through low season smoothly. Even if the low-season rental figures look less dramatic, they still outperform long-term rentals and give homeowners a strong sense of financial security.

More importantly, the owner does not have to worry about maintenance or cleaning. When something needs to be discussed with guests, we also help with communication and oversight.

Here, we again thank the owner for placing trust in the Snowball Rentals team!

After nearly two years of Airbnb’s downturn, we at Snowball Rentals hope to help owners make steady progress in low season, navigate the challenges safely and lay a better foundation for next year’s peak season.

Once again, heartfelt thanks to our homeowners for their trust and support. Whether the market is strong or weak, Snowball Rentals will stand with you and look for ways to increase your income!

Some homeowners will surely ask the hard question: was a large booking like this just a stroke of luck? What if the home does not rent? A long-term rental is more stable—even earning less is better than earning nothing!

Our answer is: the outcome depends on what we do.

Vacation-Rental Styling

Competition on Airbnb is becoming increasingly intense. The days of piecing together secondhand furniture, taking phone photos and earning easy money on Airbnb are over. Airbnb hosts have moved toward professional operations.

Careful design and furnishing before launch, followed by professional short-term rental operations, will be the only choice for a rental that continues to generate high income.

Here is another of Snowball Rentals’ core services: vacation-rental styling!

The detached home mentioned above was originally empty. After our careful furnishing, it looks like this:

When choosing a short-term rental on Airbnb, would this home’s appearance attract you?

If you would also like to make your home more attractive and earn more rent, please contact us at any time!

This Week’s Short Videos

We regularly update short videos every week.

The content you need is all here.

👇🏻 Homeowners are welcome to follow us 👇🏻

Snowball Rentals

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Snowball Rentals

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Snowball Rentals

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We also share practical vacation-rental styling plans and creative ideas to help you achieve more with less spending!

Keep rental income growing!

Xiao An’s Vacation-Rental Styling

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Visit vacation-rental stylist Xiao An’s website. We regularly share our latest home-furnishing insights and hope you find them useful!

Website: design.snowballrentals.com

Referral Rewards

If you are already a Snowball Rentals homeowner, you receive a US$500 referral fee for each referral.

If you are not yet a Snowball Rentals homeowner, you receive a US$250 shopping voucher for each referral.

Snowball Rentals Management

1. Full service — We provide pre-launch rental design, furniture procurement, furnishing, professional photography, online marketing, copywriting, tenant service and sales, cleaning, supply purchasing and property repairs. You only need to be a hands-off owner; we handle the rest.

2. Multi-platform promotion — We promote the home on Airbnb, VRBO, HomeAway and other mainstream platforms for maximum exposure.

3. Dynamic pricing — Using big data, we adjust prices every day according to seasonal demand, holidays, last-minute vacancy offers, weekends and local activities, maximizing the owner’s income.

4. Income-improvement SOP — We follow 44 secrets for maximizing short-term rental income, optimizing each property’s online marketing, on-site operations and other aspects to work toward maximum income.

5. Flexible owner stays — Owners can flexibly choose when to stay themselves. This is especially suitable for owners with multiple residences around the world.

6. Terminate at any time — Management does not require an annual commitment. The owner can end the agreement with one month’s advance notice.

7. Corporate housing — In addition to nightly rentals, we work with insurers and assignment companies to provide executives with hotel-style managed accommodation for stays longer than 30 days.

8. Transparent fees — For rentals longer than 30 days, we charge 15% of accommodation revenue. For nightly rentals under 30 days, we charge 20% of accommodation revenue.

Author’s tip: Personal views, for reference only.